Our story

Making native languages a joy, not a chore.

Every screen offers children exciting content in English, from science and history to fantasy. In Indian languages the choice is thin, and much of it feels dated.

So many children, in India and across the diaspora, grow up believing their own language is hard or boring. We started Maadhyamik Technologies to change that. Instead of treating language learning as a chore, we build beautiful, playful apps that make it a joy, so the next generation stays connected to its language, history and heritage.

Lexifyd is the brand that brings it all together: from a child’s first letter to typing a message in your mother tongue.

Our journey

From one keyboard to a language platform

  1. 2023Tamil Izhai launches on iOS and Android
  2. 2024Varta Keyboard launches on Android, iOS and in the browser; Typing Tutor goes live
  3. 2025Lexifyd-CMS and learning prototypes built
  4. 2026Lexifyd launches on Android; iOS beta; full iOS and web in October

See every milestone →

Leadership

The people behind Lexifyd

Portrait of Dr. Baskaran Sankaran

Dr. Baskaran Sankaran

Founder · Strategy & Technology

NLP researcher, technologist and entrepreneur with over 20 years across academia and industry, including Microsoft Research and IBM Research.

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Dr. Baskaran Sankaran holds a PhD in NLP and is the strategic and technical anchor of Maadhyamik Technologies. Throughout his career he has engineered advanced NLP systems and language technology products for Indian languages.

Before founding Maadhyamik, he co-founded Dattendriya Data Science Solutions in 2017, building business analytics and NLP platforms for leading pharmaceutical clients in the US and Europe. The company was acquired by Syneos Health in 2022.

He brings together a research background and a successful B2B technology exit to build a scalable future for Indian languages.

Portrait of Mohanraj Balakrishnan

Mohanraj Balakrishnan

Product & Delivery

Technology and delivery leader with over 24 years in product management, global delivery and AI-driven solutions, including IBM and Hyundai.

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Mohanraj has led global cross-functional teams across the US, India, Europe and South America, delivering enterprise-scale programmes in Telecom, EdTech, Automotive and IT, with deep expertise in product strategy and delivery management.

At Maadhyamik Technologies he leads product strategy, platform execution and technology delivery, building scalable, user-centric mobile and web platforms that turn educational ideas into engaging learning experiences.

Portrait of Dr. Annakannan K

Dr. Annakannan K

Learning Plan & Pedagogy Lead

Tamil language specialist, pedagogy expert and digital media professional with over 30 years in Tamil internet research, localisation and editorial leadership.

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A pioneer in Tamil internet studies, Dr. Annakannan earned his PhD for research on “e-Governance in Tamil” and has led digital content strategy for Yahoo!, PhonePe, IndusOS, Webdunia, Sify and Magnon (onsite at Google).

He is the author of over 20 books, with poetry translated into 30 languages. At Maadhyamik he designs the course pedagogy, learning plans and curriculum, combining deep linguistic authority with modern instructional design.

Our team

Technology and culture, together

Keeping languages alive in a digital world takes more than code. Our team brings engineers, designers and language experts together.

Engineering

Android, iOS and web developers building fast cross-platform apps, with backend engineers running secure cloud infrastructure.

Design

UI/UX designers crafting intuitive, accessible, kid-friendly experiences with a clean, clutter-free look.

Pedagogy & language

Pedagogy experts and content developers with deep language expertise, keeping our learning sound and culturally authentic.

Quality

QA engineers testing across platforms and devices for a smooth, reliable and secure experience.

We’re growing. See open roles →

Our values

What guides us

  • Inclusivity

    Tools for many languages and cultures, not just one.

  • Accessibility

    Multi-modal solutions usable by people of all ages and abilities.

  • Innovation

    Technology that makes language input and learning smooth, responsive and seamless.

  • Immersive learning

    Fluid, intuitive design with rich graphics for engaging, interactive learning.

  • Cultural respect

    Honouring the richness of every language and its traditions.

The Lexifyd wordmark
  • #0353DB
  • #FD7D00
  • #52BB6E
  • #FFC800

Our brand

A name and a look built for exploration

The Lexifyd wordmark is set in Nasalization, a typeface inspired by NASA’s iconic logotype. Much like space exploration stands for boundless discovery, Lexifyd stands for pushing the boundaries of how we learn and use language. Its sleek lines reflect our tech-forward approach, while its rounded shapes keep it warm and clear.

The four colours under the name stand for the four foundational language skills: listening, speaking, reading and writing. And the name? It isn’t a typo.

For investors and partners

Building the language layer for the next billion users

More than a billion people speak Indian languages, yet most digital learning and typing tools are built English-first. Lexifyd pairs deep language engineering with delightful product design to close that gap. We started with Tamil learning and multilingual, multi-modal input (type, slide or speak), and we’re scaling to more languages and higher proficiency levels.

  • 28K+downloads across our apps
  • 4.6★Lexifyd rating on Google Play
  • 9languages on Varta Keyboard
  • 5platforms: Android, iOS, Chrome, Edge, Safari

Downloads: Lexifyd 10K+, Varta Keyboard 15K+, Tamil Izhai 3K+, as of Sep 2026.