Maadhyamik Technologies Private Limited is a company incorporated under the Companies Act, 2013, with its place of business at BIC@PU, Neithal Salai, Periyar University Campus, Salem 636 011, Tamil Nadu, India (the “Company”, “we”, “us” or “our”). Lexifyd is the Company’s brand for its language learning and language access products.
This Privacy Policy, as amended from time to time, applies to:
- our websites, including lexifyd.com; and
- our products and software applications, including the Lexifyd app, Varta Keyboard (mobile apps and browser extensions), Tamil Izhai and Varta Typing Tutor,
referred to individually or together as the “Platform”.
This Privacy Policy does not apply to the websites or products of our business partners, affiliates or any other third parties, even if they are linked from the Platform. We recommend that you read the privacy statements of any third parties you interact with.
By accessing or using the Platform, you (“you”, “your” or “user”) consent to our collection, storage, use and disclosure of Information (defined below) in accordance with this Privacy Policy. If you are located in the European Union (“EU”) or European Economic Area (“EEA”), you will be asked for clear and affirmative consent to the collection, processing and sharing of your Personal Information, which you may withdraw at any time. We will not share your Personal Information with any third party without your consent, except as described in this Privacy Policy or as permitted by law.
This Privacy Policy is intended to comply with the Information Technology Act, 2000 and the rules made under it, the Digital Personal Data Protection Act, 2023, and, for users in the EU and EEA, Regulation (EU) 2016/679 (the “General Data Protection Regulation” or “GDPR”).
As we update and expand the Platform, we may change this Privacy Policy. We will post the updated version on this page with a new “Last updated” date, and, where the changes are significant, we will tell you in the apps or on our website. Your continued use of the Platform after changes take effect means you accept the updated Privacy Policy.
In short: our apps show no ads and do not track you. We collect only what we need to run our services, we never sell your personal information, and you can delete your account at any time.
1. Information we collect
We aim to give you a safe, efficient and personalised experience. To do so, we collect the personal, non-personal and other information described below (together, “Information”).
1.1 Personal Information
Personal Information is information that can identify you, either on its own or with other information. It includes:
- Account information: your name, email address or phone number, country, the sign-in method you choose (such as Google, Apple, Facebook, Microsoft or phone) and, if you add one, a profile picture, when you create an account in our apps;
- Learning and settings data: your progress, scores, streaks, preferences and app settings, so that the app works as expected across sessions and devices;
- Website forms: the information you enter when you contact us, ask for a new language in Varta Typing Tutor, or request account deletion (see section 1.7);
- Surveys: information such as name, age, contact details and preferences, if you choose to take part in a survey; and
- Communications: the content of messages you send us and any information you choose to include.
This list is illustrative, not exhaustive. We may ask for further information where it is needed to provide a service to you.
Personal Information that is freely available in the public domain is not treated as sensitive. Any comments or messages you post in public areas of the Platform become published content. We are not responsible for the accuracy of content posted by users, and we may remove any content we consider offensive, discriminatory, defamatory or otherwise inappropriate.
1.2 Non-Personal Information
When you visit the Platform, we may collect non-personal information such as your approximate location, operating system, browser type, internet service provider, the date and time of your visit, the pages you visit and the links you click. This information does not identify you personally. We may also collect information about which features you use and how you use them, so that we can improve them.
1.3 Automatic information
Our servers automatically record technical information when you use the Platform, such as your web request, browser type and language, and the date and time of the request. We use this to keep the Platform secure and working properly. Cookies are described in section 8.
1.4 Mobile devices and app permissions
When you use our apps, we may receive information about your device, such as its model, operating system version and an app-specific identifier, to provide and support the service.
Our apps ask only for the permissions a feature needs, for example:
- Microphone: only for voice typing, and only while you are using it;
- Photos or gallery: only if you choose to add a profile picture.
You can turn these permissions off at any time in your device settings. Our keyboards do not collect or store what you type.
1.5 Voice typing and third-party services
Varta Keyboard and Tamil Izhai offer voice typing, which converts speech into text using third-party speech recognition services. When you use this feature, your audio is sent securely to these services for transcription, and the text is returned to your device. We do not store your audio or the transcribed text. The third-party providers may process your audio in line with their own privacy policies. By using voice typing, you acknowledge and agree to this processing.
1.6 User communications
When you email or otherwise contact us, we may keep those communications so that we can answer your questions, respond to your requests and improve our services.
1.7 Information from our website forms
| Form | What we collect | Why |
|---|---|---|
| Contact form | Topic, name, email address, organisation (optional) and your message | To reply to you |
| Typing Tutor language request | The language you would like, and your email address only if you ask to be notified | To plan new languages and, if you asked, to tell you when yours is available |
| Account deletion request | The app, your name, sign-in method, login ID (email or phone), country (optional) and your reason | To find and delete your account |
Our website forms do not record your IP address or any other tracking information. A summary of new form submissions is emailed to a small internal team so that requests are handled promptly.
If you choose not to provide certain Information, we may be unable to give you access to the Platform or to some of its features. We are not liable for being unable to provide access because of incomplete Information.
2. How we use your Information
We may use the Information you provide, in accordance with this Privacy Policy and applicable law, to:
- provide, operate and personalise the Platform, and process and fulfil your requests;
- create and manage your account, including restoring and deleting it;
- improve our services and content, and contact you if you take part in a survey;
- reply to your messages, and tell you about a new language if you asked us to;
- protect the security and integrity of the Platform, our business and our users;
- publish testimonials or reviews you have provided, with your permission;
- prevent, detect, investigate and act against fraud and other illegal activity or violations of applicable law;
- carry out identity verification where required; and
- establish, exercise or defend legal rights, and obtain professional or legal advice.
We do not use your Information to show you advertising, and we do not sell it.
3. Disclosure of Information
3.1 No selling or renting
We do not rent, sell or share your Personal Information, and we do not disclose it to third parties except as described in this Privacy Policy. We may share aggregated, anonymised information that cannot identify you, for example usage statistics, with partners.
3.2 Service providers
We use trusted service providers to run the Platform, who process Information only on our instructions and for the purposes in this Privacy Policy. They include:
- Microsoft Azure, which hosts our website and stores website form submissions;
- Microsoft 365, which we use for email, including the internal summaries of form submissions;
- speech recognition providers, for voice typing (see section 1.5);
- sign-in providers (Google, Apple, Facebook, Microsoft), when you choose to sign in with them;
- app stores (Apple App Store, Google Play, Samsung Galaxy Store, Indus Appstore), which handle app downloads and in-app payments under their own terms; and
- Google Analytics, for website statistics, only if you accept analytics cookies (see section 8).
Our service providers may store and process Information in India or in other countries where they operate. Wherever Information is processed, we take reasonable steps to ensure it is protected in line with this Privacy Policy and applicable law.
3.3 Legal and safety reasons
We may disclose Information in good faith where access, use, preservation or disclosure is reasonably necessary to: (i) comply with applicable law, regulation, legal process or an enforceable government request; (ii) enforce applicable law, including investigating potential violations; (iii) detect, prevent or address fraud, security or technical issues; (iv) protect against imminent harm to our rights, property or safety, our users or the public, as required or permitted by law; or (v) defend against legal claims, including in response to subpoenas, court orders or requests from law enforcement agencies.
3.4 Business transfers
If we are involved in an audit, reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or part of our business, assets or shares (including in connection with bankruptcy or similar proceedings), we may transfer the Information we hold to the relevant third party, who will remain bound by this Privacy Policy.
4. Data retention, your rights and deletion
4.1 Retention
We keep Information only for as long as we need it for the purposes in this Privacy Policy, or as long as the law requires, including to comply with legal obligations, resolve disputes and enforce our agreements. Website form submissions are kept only as long as needed to handle them.
4.2 Your right to delete
You can ask us to permanently delete your account and the personal data linked to it (such as your name, email address or phone number, and profile settings) at any time.
4.3 How to delete your account
In the app (Lexifyd, Varta Keyboard, Tamil Izhai, including the browser extensions):
- Open the app and sign in.
- Go to the Account or Profile section.
- Tap or click Delete account.
- Follow the on-screen steps to confirm.
Online: if you cannot use the app, submit a request at lexifyd.com/delete-account. We use the details you provide only to find and delete your account.
After deletion: your account is kept for 30 days in case you change your mind. If you sign in again within those 30 days, your account is restored and nothing is deleted. If you don’t, your account details, including your name, email address or phone number (as applicable), are permanently removed from our servers after 30 days.
5. Accessing and correcting your Information
You may ask to access, correct or update the Personal Information we hold about you, or withdraw any consent you have given, by contacting us at privacy@lexifyd.com.
If you are in the EU or EEA, under the GDPR you also have the right to:
- know why your Personal Information is processed;
- know the status of the Personal Information we process;
- access the Personal Information we process;
- have your Personal Information erased or corrected;
- restrict the processing of your Personal Information;
- data portability for the Personal Information you have provided; and
- object to the processing of your Personal Information, unless we have compelling legitimate grounds.
You can exercise these rights by contacting us at privacy@lexifyd.com.
6. Children’s privacy
Lexifyd is designed to help children learn, and we take children’s privacy seriously.
- Children may use Lexifyd, including creating an account, with the consent and involvement of a parent or guardian. If you are under 18 (or under the age of digital consent where you live), please ask a parent or guardian before signing up.
- We collect only the information needed to run the app and track learning progress.
- We do not show advertising to children, and we do not use their information for advertising or profiling.
- If you are a parent or guardian and believe your child has given us Personal Information without your consent, please contact us at privacy@lexifyd.com, and we will delete it.
7. Security
We use reasonable security measures to protect Information from unauthorised access, keep it accurate and help ensure it is used and disclosed appropriately. Information is transmitted over encrypted connections (HTTPS) and stored with reputable cloud providers that use firewalls and other security technology. However, no transmission over the internet can be made completely secure. To the extent permitted by law, we are not liable for the disclosure of Information due to transmission errors or the unauthorised acts of third parties.
To the extent permitted by law, neither we nor our representatives are liable to you for any direct, indirect, punitive, incidental, special or consequential damages arising from a breach or compromise of the Platform, or from your ability or inability to use it.
8. Cookies and website analytics
Cookies
Cookies are small files stored by your browser. We use them only to make the Platform work (for example, to keep you signed in to a web app, or to remember your cookie choice) and, if you agree, for website analytics. We do not use cookies for advertising.
You can control and delete cookies in your browser settings. Blocking some cookies may affect how parts of the Platform work.
Website analytics
With your consent, our websites use Google Analytics to understand how visitors use them, such as which pages are visited and roughly where visitors come from. This helps us improve the websites.
- Google Analytics loads only after you click “Accept” in our cookie banner. If you decline, it does not load and no analytics cookies are set.
- We have turned off Google signals and ad personalisation, so the data is used only for our own website statistics.
- Google Analytics does not store your IP address.
- You can change your choice at any time using Cookie settings at the bottom of every page. If you withdraw consent, we remove the Google Analytics cookies.
Our apps do not use Google Analytics or any advertising trackers.
Videos and fonts
YouTube videos on our websites are shown using YouTube’s privacy-enhanced (no-cookie) mode and load only when you click play. Once you play a video, YouTube’s privacy policy applies. Our website fonts are served from our own servers, not from third parties.
9. Links to third-party sites
The Platform may link to third-party websites and apps (“Third-Party Sites”), such as app stores and social media. Third-Party Sites are governed by their own privacy policies, which are beyond our control. This Privacy Policy applies only to the Platform. Once you leave the Platform, the privacy policy of the Third-Party Site you visit applies, and we recommend that you read it.
We do not provide any Personal Information to third-party websites, advertisers or ad servers without your consent.
10. Grievance Redressal Officer
Please report any complaint, abuse or concern about content, comments or a breach of this Privacy Policy to our Grievance Redressal Officer, in writing or by email:
- Name: Baskaran Sankaran
- Designation: Founder & Director
- Email: privacy@lexifyd.com
- Address: BIC@PU, Neithal Salai, Periyar University Campus, Salem 636 011, Tamil Nadu, India
Please also read our Terms of Service.